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Module One: Effective Communication
Module Description
Professional success, as well as the ability to close important real estate transactions,
depends upon the ability to communicate effectively. Fortunately, the basics of
effective communication are similar for most professional mediums, including
business letters, presentations and one-on-one or group discussions, negotiations
sessions and interviews.
In essence, all effective communication is logically structured and appropriately
presented. Knowing how to structure, and then appropriately present your ideas, is
not always easy. By studying rhetoric—the ability to identify the available means of
persuasion in a particular situation, and then utilizing those means effectively—you
will be able to connect with the people around you and present your ideas in a clear,
appropriate, and efficient manner.
TX Marketing II: Negotiation Techniques 2
