Page 44 - TX_Marketing 2_M1_v2

15%
20% Blue Blue
40% Red
15% Red
Yellow Yellow
20% 65%
Turquoise Turquoise
5%
20%

In general, pie charts are best used when your data implicitly carries a part/whole

relationship (like in the case of many percentages) and when the point of the data is

to illustrate the "make-up" of a single group. This is because any given group will
require its own chart. If you have three "groups," then it might be advantageous to

consider a bar graph. To illustrate this point, let's plot all the percentages from all

three companies, which necessitated three pie charts, on one bar graph.

Company A, Company B, and Company C's Favorite Colors

100.00%
90.00%
80.00%
70.00% Blue
60.00%
50.00% Red
40.00% Yellow
30.00% Turquoise
20.00%
10.00%
0.00%
Company A Company B Company C

Pie charts are also unable to represent data that does not implicitly carry a

part/whole relationship. For example, you want to demonstrate the average cost of

buying a home in the U.S. over the course of the 1980s.

TX Marketing II: Negotiation Techniques 43