Page 43 - TX_Marketing 2_M1_v2

This is because you can only show one "data set" pertaining to one, individual "whole"

at a time with any one pie chart. Here are the statistical preferences according to
company:

Company A:
50 percent blue, 30 percent red, 10 percent yellow, 10 percent turquoise

Company B:

20 percent blue, 20 percent red, 20 percent yellow, 40 percent turquoise
Company C:

65 percent blue, 5 percent red, 15 percent yellow, 20 percent turquoise

Now, you want to visually represent all this information (all the different color

preferences) while illustrating that you polled different companies and that different

companies had different percentages. While you could utilize ratios and add the
various company percentages together and then create one pie chart that represents

the color preferences of Company A, Company B, and Company C, you cannot

differentiate between the percentages according to company on one chart.

Consequently, here is how you would have to present the information utilizing pie

charts:

Company A's Favorite Colors

10%
Blue
10% Red
50% Yellow

30% Turquoise

Company B's Favorite Colors Company C's Favorite Colors

TX Marketing II: Negotiation Techniques 42