Page 38 - TX_Marketing 2_M1_v2

Effect: SPOKEN TEXT SOUND FILE NAME :
Upon comparing the rental vacancy rates, we can see that
California is not only lower than Alabama, but it has the
lowest rental vacancy rate of all four locations.

Consequently, building in California, as oppose to Alabama,
seems like a more lucrative endeavor.

WRITTEN TEXT

WHY WE SHOULD BUILD IN CALIFORNIA

15.00%

10.00%
Rental Vacancy
5.00% Rates

0.00%
Alabama California

Upon comparing the rental vacancy rates, we can see that
California is not only lower than Alabama, but it has the

lowest rental vacancy rate of all four locations.

Consequently, building in California, as opposed to

Alabama, seems like a more lucrative endeavor.

The multimedia presentation should seem a little easier to follow. This is true for a

few reasons. First, even when there are only a few statistics, especially in an oral
presentation, it can be difficult to remember them, let alone apply them to a position

or argument. The multimedia presentation addresses this problem. Second, more
technical presentations can seem boring, and the audience might not pay as close

attention, even if they are unaware of it. The multimedia presentation addresses this

problem as well.

TX Marketing II: Negotiation Techniques 37