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Before continuing, it is important to note that outlines, charts, graphs, and diagrams

could all be examples of multimedia. They are separated out here so that we can
discuss each one individually and to illustrate that they can stand alone—for

example, you could have animation that is multimedia, but that contains no outline,

chart or graph. We will examine this in detail.

Multimedia

Multimedia refers to computer-assisted or generated colors, images, animations, and

sounds that are meant to engage an audience. For example, the course you are
currently taking constitutes multimedia. Unlike a standard textbook or a lecture-

based format, it involves:

Student/audience interaction
Color

Audio

Animation

During a presentation, multimedia can help you keep your audience's attention while

helping you seem well-prepared and authoritative. In addition, multimedia can offer
you ways to present even relatively boring or technical information, such as the

basics of rhetoric, in a more interesting and digestible way. To understand this better,
let's return to our previous example involving the company that builds rental

housing.

Following is an example of a script that would result in a multimedia presentation of

information that, offered simply as text would not be nearly as dynamic. Audio of the

previous example would enhance the student’s experience, and in this instance a
graph outlining the statistics would be presented, as well as moving bullets

highlighting points, pictures and written text.

TX Marketing II: Negotiation Techniques 34