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Quick Tip: Notice the terminology used in the sentences that are

artistic. Pinpointing terms commonly used for artistic ends can help
you quickly pick out the different types of information in your prose,

which can prove a valuable skill when it comes to presentation and

revision. If you use the words "ought," "should," "meaning,"
"implying," "therefore," "consequently" or any other similar

deduction phrases or words, then it is very likely that the statement

is artistic rather than inartistic.

Choosing Appropriate Figures

It is important to come across as authoritative, and statistics can help you do this.

However, you should not focus on the ethos of statistics and jargon at the expense
of clarity. No one will be able to believe you if they can't understand you.

All this passage is really trying to say is that comparing vacancy rates is important
when determining market needs and, that upon comparing vacancy rates, the

company should build more houses in California as opposed to Alabama. This means

that any facts that do not directly relate to these two ideas could, and probably
should, be cut (at least from the spoken portions of the presentation).

Look at the previous passage. Which information do you believe could probably be

cut? Remember, we only want to prove that:

Comparing vacancy rates is important.
The company should build more houses in California as opposed to Alabama.

Differentiating between Relevant and Irrelevant Data

The vacancy rental rates of the different locations constitute the most poignant

data—all of the other figures should probably be cut.

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