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Lesson Learning Objectives

By the end of this lesson, you should be able to:

Use and effectively present inartistic information or data.

Explain how and empirical data and research can be utilized in implementing
inartistic information.

Differentiate between relevant and irrelevant data.

Demonstrate how to effectively present inartistic information.
Explain how to use visual information in charts, graphs, and diagrams.

Introduction

Sound deductions should be based on sound inartistic information. For example, if

you want to change a certain policy in your office, then there must be a reason. If you
want to convince the other people in your office that the policy should be changed,

then you will probably want to tell them that reason. But, in many cases there are

lots of "reasons." So how do you know what information you should focus on and
whether you are presenting the information in a way that people will understand or

in a way that will just further confuse them?

This lesson will examine how to properly use inartistic information. In particular, it

will address the use of data and statistics and how to ensure that your inartistic

information is relevant and concise. Too many statistics can quickly complicate an
otherwise sensible argument. This lesson will examine how to choose effective

inartistic information and how to select a successful means to present it.

Using Data and Research Findings

It is important that people understand how you have arrived at a specific conclusion.

As we discussed in the previous lesson, it is best to start with your inartistic

information, or your premise(s), and move on from there.

TX Marketing II: Negotiation Techniques 26