Page 30 - TX_Marketing 2_M1_v2

The inartistic statements include all of the data, facts, and figures received from the

Census Bureau, as well as the statement that our company builds rental housing.
Whoever wrote this passage "found" the following information:

There are 963,711 total housing units in the State of Alabama.

There are 12,214,549 total housing units in the State of California.
There are 226,631 vacant houses in the State of Alabama.

28.3 percent of the vacant houses in Alabama are for rent.

There are 711,679 vacant houses In California.
26.7 percent of the vacant houses in California are for rent.

Our company builds rental housing.

Our company will either build in Alabama or California.
44.4 percent of rental units in New Jersey are vacant.

34.7 percent of rental units in Washington D.C. are vacant.

The rental vacancy rate in Alabama is 11.8.
The rental vacancy rate in California is 3.7.

The rental vacancy rate in D.C. is 5.9.

The rental vacancy rate in New Jersey is 4.5.

Everything else in the passage is artistic information. Specifically, whoever wrote this

passage "invented" the following:
We ought to compare different locations.

We ought to build in California over Alabama.

TX Marketing II: Negotiation Techniques 29