Page 36 - TX_Marketing 2_M1_v2

After you read through how the multi-media presentation would occur, we will

compare it to the previous presentation and our discussion of it as if it were audio.
We will address clarity, digestibility, and interest level.

Effect: SPOKEN TEXT SOUND FILE NAME :
Display everything except Our company builds rental housing. Today, we are trying to

the bullets as soon as the decide whether to build new rental housing in Alabama or
screen opens and play the California. To decide where to build and to ensure adequate
audio. As the audio reads comparison, we gathered rental vacancy rates from four
the names of the states,
have the bullets move in locations: Alabama, California, New Jersey and D.C.
off the side of the screen. WRITTEN TEXT
Once the audio finishes
and the bullets are on the SHOULD WE BUILD IN CALIFORNIA OR
screen, move onto the
next scene without ALABAMA?
student interaction.
Also—make a transbox
out of the picture.

Our company builds rental housing. Today, we are trying
to decide whether to build new rental housing in Alabama

or California. To decide where to build and to ensure
adequate comparison, we gathered rental vacancy rates
from four locations:

 Alabama
 California

 New Jersey
 D.C.

TX Marketing II: Negotiation Techniques 35