Page 40 - TX_Marketing 2_M1_v2

When used incorrectly, graphs, charts, and diagrams can confuse otherwise valid

data and further complicate the presentation of your premises/inartistic data.

For our purposes, there are five kinds of diagrams/charts:

1. Bar graph
2. Pie chart

3. Line graph

4. Venn diagram
5. Spreadsheet

We will examine each one of these and their most appropriate uses individually. We

will then examine different data sets and decide which of these graphs and charts to
use. Keep in mind that when deciding which charts to use, you should ask yourself:

How do the statistics I'm presenting relate?

What do I want to show my audience with these statistics?

These questions will help you with the activity to come and in choosing visually

pleasing and appropriate charts and graphs in the future.

Bar Graphs

12.00%
10.00%

8.00%
6.00%
Rental Vacancy Rates
4.00%
2.00%
0.00%
Alabama New JerseyCalifornia D.C.

TX Marketing II: Negotiation Techniques 39