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damage to my house's foundation?" You could select language that conjures images

of family and tradition when discussing your home.

You could also try to select language that objectifies the tree and removes it from the

concepts of "environment" and "habitat." We will cover how to identify and select
such language over the next pages.

Coloring Your Language
The connotation of certain language can help establish a tone, and that tone can

generate certain emotions. Many words have synonyms, words that have a similar

meaning to a given word (e.g. tiny, small, and little). Synonyms are not all the same
and never have the exact same meaning. For example, if you really consider tiny and

small, they're different—specifically, tiny seems a little smaller than small.

By using a thesaurus—a published collection of terms or headings organized with a

series of cross-references that you can use to locate words with similar meanings—

or contemplating synonyms, you can carefully select language that will create the
right mood and that will, in turn, generate the right emotions. Examine your diction

and consider synonyms. Is there a word that would work better? If so, then use that

term. Consider the following example.

You want someone to buy a product that you are selling. What you want to say is that
the product is "appropriately priced." That is to say, your product is inexpensive

considering what a consumer gets—it’s a good deal.

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