Page 96 - TX_Marketing 2_M1_v2
P. 96
The following is a categorization of some words and phrases to use and avoid when
selling the benefits of your services to help you send messages that have more
meaningful impact for your prospect. Start practicing using the words and phrases
that have positive impact for you.
Positive emotion packed words:
Admired
Advise
Ambition
Availability
Bargain
Beauty
Capacity
Confidence
Cost-effective
Courtesy
Elegance
Expandable
Fun
Guaranteed
Health
Hospitality
Independent
Investment
Maximize
Modern
Necessary
Peace of mind
Professional
Progress
Proven
Quality
Respected
TX Marketing II: Negotiation Techniques 95
