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What are some colorful synonyms for the word "appropriately" that you could use to

induce certain emotions? Consider:
Reasonably

Affordably

Smartly
Tastefully

So how do you pick from this list? The exact word you choose should depend on your
audience and theme. For example, if you were trying to play-up the inexpensive cost,

would "affordably" work? Would "smartly" work better? Clearly either term would

work, and, in this case, the two terms are more or less synonyms, but it's probable
that "smartly" is a better word choice because "affordably priced" might imply that

the product is "inexpensive" or possibly just "cheap." "Smartly priced," on the other

hand, seems more likely to conjure images of an "informed consumer" or "wise
shopper."

By carefully selecting language that will help you establish an appropriate tone, you
can generate emotions that will persuade people. Consider our last example. If

people think of your product as "cheap" because you used the word "affordable,"

then they might be less likely to buy. On the other hand, if they have an image of an
"informed consumer" purchasing your product, then they are more likely to buy

because they probably identify themselves with the thought or concept of an
"informed consumer." Coloring your language by selecting it carefully is a great way

to create manageable levels of emotion that you can use to persuade people.

If you carefully select your diction, then you can say more with less. Funny jokes,

persuasive advertisements, and beautiful poetry all illustrate the capabilities of

finally crafted diction: they deliver so much with so few words. Because of the scarcity
of language, the words that are present in such pieces carry more weight.

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