Page 8 - TEST Project Roadmap

building strong growth-oriented cultures, and believe in continuous improvement with a strong
sense of accountability to optimize the growth potential and profitability of the company. In

addition, the CEO must have excellent people skills necessary to foster an environment that
supports accountability, teamwork, continuous improvement, and innovation while at the same
time striving to exceed a high level of expectations.

This CEO will be walking into a stable and profitable organization, well-known and respected
within their industry. While there are things the business does very well, there is also

significant opportunity not currently being captured. The incoming CEO will have the
opportunity to assess and refine the company go-to-market strategy to address the broader
changes in their industry. There are realistic opportunities to target new segments of customers
through new channels creating an exciting platform for a successful, proven CEO to make their
mark once again.

REPORTING STRUCTURE

The Chief Executive Officer will report directly to the Board. Reporting to this position will
include all sales, marketing, finance and operations personnel, which today includes eight direct
reports. As a growing company that will include both organic and acquisitive activities, it will be

incumbent upon the Chief Executive Officer to assess and develop the capabilities of the staff
commensurate with the future velocity of growth, and recruit additional staff to fill in the gaps
as needed.

RESPONSIBILITIES / SUCCESS FACTORS / COMPETENCIES

Will include, but not limited to the following:
 Ability and experience in developing and communicating a clearly defined and concisely
communicated Vision, Mission and Strategy.
 Experience in developing, communicating and executing forward looking multiyear business
plans that fit the agreed strategy.
 Successful track record of developing and executing Growth Strategies in the type of
business and that fit the company’s strategy.
 Demonstrated track record of creating and implementing meaningful Operational
Excellence initiatives that fit the company’s strategy.
 Demonstrated track record of ability to recruit and retain great group of senior executive
direct reports that are capable of driving the organization to meet its Vision and Mission by
executing the Strategy.
 Direct Marketing expertise in B-to-B environment, including copywriting, brand
development, digital tools (PPC, SEO, re-targeting), email campaigns, catalog, square inch

Page 2 Opportunity Profile