Page 10 - September 2020 Inform

month including bonbons, laces and twists. Current trends show bags are outperforming sticks in confectionery with the majority of recent NPD occurring in this form factor.
The launch will be backed by in-store activation and advertising across convenience retail and wholesale.
Twining’s to launch new ‘Benefit Blends’
As the No.1 Healthy Tea Brand it’s no surprise Twining’s have hopped on the latest ‘Benefit Blends’ consumer trend with new Superblends and Infuse ranges which SHS will launch in Holland & Barrett this month.
‘Benefit Blends’ are currently the fastest growing segment in Healthy Tea at +20% YoY. To meet this demand Twining’s new Superblends range will tap into a number of consumer needs including alleviating tiredness and stress, soothing digestive problems and helping people sleep.
The new Infuse SKUs also appeal
to the slightly younger consumer looking to add a little flavour to their water bottle.
Jelly Bean enters the impulse sector
The Jelly Bean Factory, who currently only sell in the Multiples, will be entering the wholesale and convenience channels for the first time offering the brand a great opportunity for growth in new markets.
The two new SKUs, which cater to the more conscious, quality-oriented consumer will come in an 80g pot and a 50g bag format.
Healthcare & Household Update
RB Healthcare
Highlights
• Dettol supply issues from RB are stabilising and increased volumes on a small range of core lines.
Areas of Focus
• Dettol On The Go is now available from RB in 50ml
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