Page 12 - LRCC February 2025 Focus

By Jennifer McEntee

“A goal without a plan is I think those regional issues are continuing to grow and
expand beyond economic development, job growth,
just a wish,” according to and infrastructure to issues around public safety,
housing, childcare, and homelessness. We have to
a proverb by French writer continue as an organization to be comfortable figuring
out what our role is on these broader issues.”
Antoine de Saint-Exupery. How We Got Here

The Lansing Regional Chamber of Commerce (LRCC) Matt Resch, 2024 LRCC past
had a wish – to refine its strategy as a transformational chair and president of public
leader in the Greater Lansing business community – relations, public affairs, and digital
but needed the input and insights of its stakeholders to marketing firm Resch Strategies,
formulate a modern plan. was a part of the original strategic
plan design and this refresh.
The resulting strategic plan, refreshed from a version
first crafted in 2018, is now ready to put into action. “The Chamber and the leadership
At its core are these tenets: deliver business value, of the Chamber took it upon
influence policy that supports economic growth, foster itself and felt it very important to
regional collaboration, and sustain LRCC through Resch make sure that we had a strategic
innovation, outreach, and data-driven decisions. plan that was current, updated,
and reflected current challenges,” Resch said. “That’s
“It helps us frame what our organization is and what our the sign of a very healthy organization — one that
role in the community is,” explained Tim Daman, LRCC’s recognizes that and then takes the steps to make
president and CEO. “We are leading and tackling some sure that we have a strategic plan that is current and
of the most important and critical regional issues. reflective of what the organization faces.”

12 FOCUS MAGAZINE | FEBRUARY 2025