Page 14 - LRCC February 2025 Focus

STRATEGIC PLAN 2.0:

How LRCC Retooled its
Strategy for 2025 and Beyond

POLICY

INFLUENCE

Vision

We are the Lansing Mission
region’s trusted and
transformational business We work relentlessly to help
leader, ensuring sustained businesses connect, grow
prosperity for businesses and thrive.
and enriching our diverse
communities.

BUSINESS

VALUE

EXCELLENT
REGIONAL

LEADERSHIP OPERATIONS
Values Fiscal Responsibility
People • Technology
Accountability,
Excellence, Integrity,
Leadership, Passion,
Positivity, Purpose,
Respect, Success,
and Trust.

“All the members have their own unique reason for why staff are still committed to helping Greater Lansing
they value the Chamber,” Resch said. “That’s why I think businesses “connect, grow, and thrive.”
it’s important that the Chamber continues to update its
strategic plan so that we can meet their very different The LRCC strategic plan is now graphically represented
and diverse needs.” as a cluster of hexagons, with business value at its
core. Like a diagram of a molecular structure, the new
What’s New image shows business value bonded to policy influence,
regional leadership, and excellent operations.
Feedback from participants in the strategic plan
refresh process suggested the Chamber’s stated Each hexagon tile comes with its own goals. Under
mission and vision don’t need to change. Members and business value, the Chamber intends to enhance the

14 FOCUS MAGAZINE | FEBRUARY 2025