Page 53 - ATT DEI Annual Report

H BO took a unique approach to by transforming the venue 10 times
further diversity & inclusion
with “Our Stories to Tell,” a
multifaceted initiative created to
engage and serve diverse audiences
through cultural programming and
relatable storytelling. “Our Stories to Tell”
launched in November as an immersive
pop-up experience in Los Angeles,
bringing together creatives, creators and
Angelenos to celebrate and amplify the
black audiences, talent and influential
voices connected to the HBO brand.
The three-day weekend of creativity,
collaboration and culture kicked off as a
co-working space, followed by a launch
party with live musical performances, a
marketplace showcasing local black-
owned brands, panel discussions with
talent from HBO programs, a fashionable
brunch for black creators, and other
diverse activities such as a game night
hosted by Sarunas Jackson and Gabrielle
Dennis, a guided workout, and a
charitable activity serving the Los
Angeles community – all accommodated
over the weekend to fit each event.
As Jackie Gagne, HBO Vice President
of Multicultural Marketing, shared, Intro Employees Communities Customers Content Suppliers Awards
“In launching ‘Our Stories to Tell,’ we
are excited to create yet another
platform where our multicultural
audiences can come together to have
candid discussions about the state
Jackie Gagne of the industry, network with other
HBO Vice President of creatives and embrace our culture.”
Multicultural Marketing
Those candid discussions included a
conversation with “A Black Lady Sketch Show” creator Robin Thede
and Lauren Ashley Smith, Ashley Nicole Black and Akilah Green on
creating a successful show. ABLSS’ Quinta Brunson, photographer
Raven B. Varona and tech genius Iddris Sandu also shared their career 53
journeys, providing a view to emerging artists and influencers on
how to create a path to success.
“The goal for [“Our Stories to Tell”] was to create moments
that were inspired and influenced by our audience’s AT&T D&I Annual Report 2019
multifaceted interests,” Gagne said. “Creating moments to
connect and build together, to learn and network, to give back and
then, of course, to have a little fun and celebrate the excellence
within our community.”