Page 48 - ATT DEI Annual Report
P. 48
Gender Equality
in 2019:
A s a leader in the #SeeHer movement, together for the first time since 2006, and Intro Employees Communities Customers Content Suppliers Awards
we pledged to improve the
brought fans closer to the action through
representation of women and girls social media content, including live-streamed
in advertising and media by 20% by 2020. By concerts from Las Vegas. Also for the first time,
the end of 2019, we’d gone above and beyond, the AT&T logo was featured as a sponsor on all
doubling that stated objective and improving 12 of the league’s team jerseys.
gender equality in our advertising by 42%, as
measured by the Gender Equality Measure . We also showcased our commitment to gender
TM
equality and improving the representation of
But that wasn’t all. In early 2019, AT&T women and girls in content with “When They
Communications Chief Brand Officer Fiona Tell My Story,” a new inspirational 30-second
Carter brought together more than 60 brands spot created in collaboration between AT&T
across the sports industry to launch SeeHer Corporate Brand Marketing and WarnerMedia 48
in Sports. In keeping with the SeeHer mission, Sports. The spot illustrates the stories of
we made it our goal to increase the visibility young girls aspiring and growing in the game
and distribution of women in sports, taking of golf. Through relatable moments of joy and
action by supporting the AT&T 2019 WNBA All- perseverance, we follow their journey to the
Star Game in Las Vegas. We broadcast WNBA Augusta National Women’s Amateur, which
All-Star Friday Night, which paired the 3-Point we co-present. AT&T D&I Annual Report 2019
Shooting Competition and Skills Challenge
