Page 46 - ATT DEI Annual Report

AWARDED IN 2019
• Essence Festival Sponsor
of the Year

2019 SHORTY AWARDS
• Brand Identity Winner
• Art Direction Winner

2019 CYNOPSIS LUMINARY
AWARD
Dream in Black • Best Short Form Content Intro Employees Communities Customers Content Suppliers Awards

2019 LA ADDY AWARDS
• Interactive Advertising & Promo
(Bronze)
• Interactive Branded Content &
I n 2019, Dream in Black ran at the speed of the culture, continuing One of Burgin’s favorite things about the Dream in Black ethos is that it’s Entertainment (Bronze)
all about being now, new, next. “We’re also very insider smart,” she says.
to shape the zeitgeist as a cultural phenomenon. In February we
launched Black Future Month, a celebration of the people who are “So we know where the culture is going before it actually goes there.” In • Cross Platform Online
making history today by shaping the future – both inside and outside our 2019, that kind of intuitive outreach led to a first-of-its-kind program at Interactive Campaign (Bronze)
company. Because we believe one of the best ways to honor the leaders Comic-Con International in San Diego. Designed to connect with “blerds” –
who came before us is by lifting up the next generation of black change- an affectionate term for self-identifying black nerds – the event brought 2019 PRO AWARDS –
CHIEF MARKETER
makers, we spotlighted leaders in entertainment and journalism who together many of our own creators and people who love the genre.
share our values. Internally, we also recognized 28 of our own employees • Best Multicultural/Lifestyle/Age-
who are impacting the future of AT&T today. Comic-Con is one of the biggest events of the year for comic fans. “But it’s Targeted Campaign (Bronze) 46
also been a place where we haven’t seen enough representation of people
“We wanted to connect with people on a deeper level, to demonstrate of color, although people of color certainly play a very strong role in the 2019 CABLE FAXIE
that AT&T was not just celebrating those people for a moment,” says AT&T comic universe,” Burgin noted. So Dream in Black partnered with Warner • First Place Influencer
Director of Marketing Angela Burgin. That’s why we highlighted people Bros. TV’s Publicity team to take things up a notch –working together to Campaign Award
like Sean Combs and Keke Palmer, individuals who have a long history bring talent from the DC Comics franchise and shows like “Black Lightning.”
collaborating with our company. “This demonstrated to our audience that “We wanted to celebrate the ‘blerds’ who love those worlds,” said Burgin. 2019 CYNOPSIS AT&T D&I Annual Report 2019
MODEL D AWARD
we care about the community and we are invested in looking for ways to “We included many different shows and characters, both African American
celebrate their work and provide a platform to express it,” Burgin says. and other ethnicities. The Dream in Black platform is inclusive of all. It’s • Best Social Media Campaign:
unapologetically black, but it definitely is a place to celebrate anyone who Use of Instagram
is contributing positively to culture.”