Page 49 - ATT DEI Annual Report
P. 49
International
Programming
T ogether, AT&T and DIRECTV are committed to inclusion and keeping all of Intro Employees Communities Customers Content Suppliers Awards
us connected to wherever we call home. We deliver rich content to diverse
communities, offering a range of programming not only in Spanish but also in Tagalog,
Korean, Vietnamese, Japanese, Chinese, Portuguese, Russian and Italian. From base
packages to add-ons, our customers can choose from an array of over 70 options.
Our commitment to reaching out to our consumers in a meaningful and culturally
relevant manner remains integral to the way we communicate with them. Be it an
email campaign featuring our diverse international programming packages, or our
online videos showcasing how we bring our customers closer to home, the message 49
remains the same – we understand you, your culture and your language and therefore
we do our best to make home only a remote control away. From culturally relevant
advertising to street teams that speak their language at Korean and Japanese
supermarkets, in 2019 we continued to reach out to our customers where they live,
shop and play by being a part of their community. AT&T D&I Annual Report 2019
