Page 8 - BBA SYLLABUS June-2015

MANAGERIAL ECONOMICS (BBA13)
I SEMESTER (ALLIED)

PART – A
1. Define Managerial Economics.
2. What do you mean by positive economics?
3. What do you mean by Macro economics?
4. What is the central concept of managerial economics?
5. What is meant by capital market?
6. Define Elasticity of demand.
7. State the law of demand.
8. Explain demand curve.
9. What are the various types of demand?
10. What is meant by demand schedule?
11. What is production function?
12. What is return to scale?
13. Define Law of Return.
14. Write sort note on increasing return to scale.
15. What is diminishing return to scale?
16. What is the shape of short-run average cost curve?
17. When the average and managerial cost curve are equal?
18. State the meaning of selling cost.
19. Define marginal cost.
20. Define opportunity cost.
21. What is perfect competition?
22. What do you mean by differential pricing?
23. What is meant by monopoly?
24. Write short note on penetration pricing.
25. What is meant by equilibrium price?
PART B
1. Write the scope of managerial economics.
2. Explain the nature of managerial economics.
3. List out the role of managerial economist.
4. Explain the role of income elasticity in business decisions.
5. What is Law of demand? Why does demand curve slopes downwards?
6. What are the factors determining demand?
7. Explain the concept of production function.
8. Explain Cobb-Douglas production function.
9. Explain the characteristics of indifference curve techniques.
10. What are the advantages of marginal cost pricing?
11. Analyse the cost output relationship in the short run.
12. Explain the relationship between MC and AC.
13. Explain the features of monopolistic competition.
14. State the objectives of pricing policy.
15. Analyse the different pricing methods in public utilities.