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7.2 Code to Text Ratio

Code to text ratio represents the percentage of actual text on a web page
compared to the percentage of HTML code, and it is used by search
engines like Google to calculate the relevancy of a web page. A higher
code to text ratio will increase your chances of getting a better rank in
search engine results.

00

%

on XXXXs website

Result retrieved from http://smallseotools.com/code-to-text-ratio-checker/

Based on the above picture, 15% is considered fairly low. It means that your web-
site content is too thin.

Although this might not be one of the important Google ranking factors, it might
contributes to other factors like user experience, page load speed, and indexing of
pages. Thus, MediaOne recommends that it is always safer to increase the ratio to
tell Google that your website ample amount of content.

It is important to create richer content for the targeted keywords to rank. The
usage of variations of keywords would help in ranking on a range of related
search terms. It also provides a better chance of penetrating more search
verticals and driving more trac to the website.