Page 2 - PCM - Pricing strategies Revista
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INDEX
GENERAL DESCRIPTION ...................................... 2
DIFFERENTIAL PRICING STRATEGIES ................... 3
SECOND MARKET DISCOUNTING ..................... 3
PERIODIC DISCOUNTING ................................. 4
RANDOM DISCOUNTING ................................. 5
COMPETITIVE PRICING STRATEGIES ................... 6
PREDATORY PRICING....................................... 6
PENETRATION PRICING ................................... 6
EXPERIENCE CURVE PRICING ........................... 7
PRICE SIGNALING ............................................ 8
GEOGRAPHIC PRICING .................................... 9
PRODUCT LINE PRICING STRATEGIES ............... 10
PRICE BUNDLING .......................................... 10
PREMIUM PRICING ....................................... 10
IMAGE PRICING ............................................. 11
COMPLEMENTARY PRICING .......................... 11
(1) CAPTIVE PRICING ................................. 11
(2) TWO-PART PRICING ............................. 12
(3) LOSS LEADERSHIP................................. 12
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PRODUCT AND CLIENTS MANAGEMENT
