Page 3 - PCM - Pricing strategies Revista

GENERAL DESCRIPTION

DIFFERENTIAL PRICING STRATEGIES PRODUCT LINE PRICING STRATEGIES

The differential pricing strategy means certain The product line pricing strategy is separating

customers pay less for the same product than products or services into cost categories in

others pay, this is, a product or services is order to create different quality levels in the
offered at different prices based on the type minds of consumers.

of customers.
The manufacturers sell various products of
The strategies are:
the same product line at different price
 second market discounting;
levels.
 periodic discounting;

The basic version not make profits but
 random discounting.
premium version make. The strategies are:

 price bundling
COMPETITIVE PRICING STRATEGIES  premium pricing

The competitive pricing strategy is setting the  image pricing

price of a product or service based on the  complementary pricing

competition pricing and position.

This allows it to offer its products at a lower
price than the competitors. The strategies

are:

 predatory pricing;

 penetration pricing;

 experience curve pricing;
 price signaling;

 geographic pricing.

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PRODUCT AND CLIENTS MANAGEMENT