Page 76 - AA 2018_11
P. 76

Flying Pink


















                         Qantas is instantly recognised around the world for its red flying

                            kangaroo. However, from mid-October the airline was due to
                           turn pink in support of the National Breast Cancer Foundation.




                                                          WRITER: CHRIS FRAME




           lyPink is the brainchild of   the physical and emotional impact                 was to create a meaningful way for
           QantasLink Captain Susan    of treatments on patients can leave a   ‘Epaulettes   pilots to show their support for breast
           McHaffie. Established in 2015,   lasting impact.                                cancer research.
        FFlyPink sees Qantas Group pilots   Captain Sue McHaffie grew up with   are special   After several months at the airline,
        adopting pink epaulettes, as well as   personal experience of the impact of        McHaffie had identified something
        cabin crew adorning pink wing badges   breast cancer, following her aunt’s   for pilots...   that would both stand out and offer a
        and airport staff adding pink ribbons   diagnosis with the disease when            personal touch for pilots: epaulettes.
        to their uniforms.             McHaffie was 12 years old.     it’s kind of           “Epaulettes are special for pilots.
          Thanks to FlyPink, and with public   “My aunty had breast cancer when            After all the training and work,
        support, Qantas Group employees   I was a child. When she was first   like a badge   it’s kind of like a badge of honour,
        have raised approximately $500,000   diagnosed they gave her a prognosis of        something that displays the training
        for the National Breast Cancer   six months,” McHaffie told Australian   of honour.’   and commitment that’s gone into
        Foundation and other organisations to   Aviation.                                  flying for a career,” McHaffie explains.
        support breast cancer research.  “This has always stuck with me. She   CAPT SUSAN MCHAFFIE  “I thought that if we made the
          This year, FlyPink has spread its   lived for another 18 years but it was        epaulettes pink, it would be a really
        wings to reach a broader audience,   always at the back of my mind.”    Qantas Group employees have   personal and significant way for pilots
        thanks to a partnership with the   A career in aviation awaited   raised approximately $500,000   to show their support.”
        Movember Foundation. This move   the young McHaffie, who started   for the National Breast   Having little experience in
        aims to build even greater awareness   flying at 16. But it was her arrival at   Cancer Foundation and other   developing a campaign of this nature,
        of a variety of cancers affecting   QantasLink in 2015 that seeded the   organisations. qantas  Captain McHaffie took her FlyPink
        thousands of people across Australia.  idea of FlyPink, thanks in part to an       idea to QantasLink’s chief pilot to get
                                       existing Qantas initiative that sparked             his feedback. He saw the value in it
        Seeding an idea                her imagination.                                    and the idea was quickly embraced by
        Approximately 40 people are      “When I joined QantasLink in 2015                 the Qantas Group.
        diagnosed with breast cancer in   there was a Dash 8 painted in pink                 “When we first introduced the
        Australia every day. That’s 14,600 a   showing support for breast cancer           idea, the reaction from the crew was
        year, a figure comparable with the   research. This was a reassuring sign          phenomenal. It was an instantly
        population of Port Hedland (WA),   and made me think further about                 positive response with a huge demand
        more than Katherine (NT) and twice   how we could get pilots involved in           for the epaulettes,” McHaffie recalls.
        that of Lennox Head (NSW).     building awareness of breast cancer,                  “Some bases ran out and had to ask
          Diagnosis is generally followed by   and grow support for finding a cure.”       other bases to share theirs. It became
        treatment that can include surgery,   The thought stuck with the newly-            a community experience within the
        radiotherapy and chemotherapy. And   recruited QantasLink pilot during her         airline, which was wonderful to be a
        even long after a successful recovery,   early months at the airline. Her goal     part of.”

        76 AUSTRALIAN AVIATION
   71   72   73   74   75   76   77   78   79   80   81