Page 30 - 10 Most Influencive Leaders of Agriculture 2019

heart. My better-half, has strong India, a leading Agri-Equipment
Mr. Srinivas K.P
Director
AAMA Agrico is India’s
Pfavorite, Agricultural
Equipment, Research &
Development organization;
founded in the year 2015 with
the objective of revolutionizing
traditional and time intensive
farming processes with sustainable
technology.
PAAMA’s research centric
approach, cutting edge product
features, direct communication
& distribution touch-points with
farmers, after sales services,
dynamic leadership that bring in
both global and local exposure and
ability to provide invincible quality
& pricing has earned it the status
of being best-in-class among the
Rotavators and Cultivator industry. manufacturing perspective; setting
A make in India brand, PAAMA
has its state-of-art manufacturing
facility is spread over 30,000 sq
ft of Factory Space on a 100,000
sft plot of land in Doddaballapur
Industrial Area, Bengaluru of
Karnataka.
Q.1 What is your Experience in
Agriculture Field?
Living in a predominantly agrarian
economy we are all connected
to the Agriculture ecosystem in
some way of the other; in my case
however, it is a relationship of the
30
farming and agricultural roots,
with land holdings in regions of
Srirangapatnam, Karnataka; where
the lush green sugarcane and
paddy field sway to the zephyr, as
if dancing to the soothing melodic
flute when the wind gushes pass
them conveying the devotional
story between them and their
farmer. On the personal front,
my proximity with farmers as
family members has enhanced
my understanding of the intimate
relationship between a farmer has
his field which is like a ‘mother
and a child’, with the farmer
working tirelessly to provide his
best supplies to ensure that the field
sees its bounties.
On the professional front, I have
had the opportunity to steer India’s
largest Harvester manufacturer
that is also rated amongst the
leading five Agri-Equipment
manufacturers, CLASS, for
over 4 years. This hands-on
industry and marketing exposure
enhanced my knowledge from the
course to my entrepreneurial
journey of launching PAAMA
Agrico, India’s most innovative
and farmer friendly Agri-
Equipment manufacturing and
sales organization.
Q.2 What was the reason behind
starting PAAMA Agrico?
When the thought that Agriculture
touches everybody’s lives
occurred to me, I chose to move
on as MD of LAPP India Pvt. Ltd.,
German cable and connectivity
solutions major to lead CLASS
manufacturer. Consequently
when the idea that working for
agricultural sector is working for
society, struck the chord within,
I quit CLASS India and started
PAAMA Agrico, an organization
whose heart and soul would focus
on the farmer as its centre point
creating good quality products at a
good price.
Further my experience with
CLASS had further cemented my
notion that the India farmers are
not receiving their dues. Though
we are an agrarian economy,
the equipment and the support
provided to Indian farmers is no
comparison to their developed
counterparts. Indian farmers are
contended people, with high level
of satisfaction and they generally
do not question or demand for the
new, this further inspired me to
do my bit for the unsung heroes
of our nation. By providing Agri-
Equipment that would facilitate
them in achieving their goal of
witnessing a prosperous crop
whilst treating ‘farmer as the king’.
Q.3 Which kind of products are
you providing to farmers?
We are young organization that
was launched in the year 2016
and are in the nascent phase of
our growth with primary focus on
Tractor Driven Agri- Equipment
for the first phase of our launch.
Those that are currently available
in the market are below:
(a) Rotavator s: A Rotavator is a
farm implement used for secondary
tillage. They stir and pulverize
the soil, either before planting
December 2019