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(to aerate the soil and prepare a high carbon steels. Mostly used Q.4 What challenges did you face
smooth, loose seedbed) or after the for applications, where there is in the beginning stage of PAAMA
crop has begun growing. PAAMA constant wear performance. Silver Agrico’s launch?
Agrico Rotavators have a working blades have a life approximately
width 900mm till 1800mm . 20% more than the conventional The core differentiation in PAAMA
Implements have fixed ratio single blades Agrico’s founding philosophy
speed drive as well as two speed is its research centric approach.
gear drive. Diamond Blades- Silicon We never believed in making
Manganese Steel or Spring Steel the product, selling it and then
(b) Blades: PAAMA Agrico Silicon is present in this alloy identifying the problems after sale.
specializes in manufacturing which provides High elasticity On the contrary we developed
rotavator blades that can be and manganese gives strength and the product, tested it through
used to replace old and worn hardness. all hypothetical scenarios and
out blades of its own rotavators then rolled it into the market.
or to improve the yield of Diamond Blades have a life of 20% So we really didn’t face launch
rotavators manufactured by other more than the silver blades. challenges when it came to product
organizations. There are two In the next stage of our growth launch. However as a part of
types of blades that are being we aim to launch the following CRM Strategy we travelled across
manufactured by PAAMA Agrico: products under the Self Propelled markets to get real ground level
Silver Boron Steel Blades: Machines category - Forage feedback. As a Founder, I believed
that it is most important for me to
Medium carbon steels with Harvesters, Tractors, Corn Pickers get a sense into the sentiment of
added Boron and Chromium for and Grain Harvesters among the the market so I took up the task of
corrosion and heat resistance. others. travelling thousands of kilometres
This has hardenability equal to for two full months evaluating
the performance of the blades and
rotavators from various farmers,
each of whom functioned in a
unique environment.
Also the founding team consisted
of very few people from pure
agricultural industry; they
came from staunch corporate
backgrounds with rigid customer
support policies. When a single
customer had called complaining
about the steel compatibility, a
decision was taken to recall the
entire batch of 18, 000 blades
supplied to different customers
spanning across various
geographies.
I remember few such incidents
as some of the most challenge
yet lucrative part of the journey.
As the adage goes fruits of hard-
work are the sweetest, both these
events reaped a phenomenal return
winning us immense popularity
and loyalty from our customers.
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