Page 37 - Bullion World Issue 1 May 2021
P. 37
Bullion World | Issue 01 | May 2021
Modern investors
favour old money
The lobby is constantly full. A stream of GOLD MARCHES
people flows through the doors looking HIGHER AND PEOPLE
to top up their bullion holdings daily.
There’s always someone to serve in WANT MORE
person. New account openings have
increased dramatically. Orders increase The events of 2020 pushed bullion to
in size and frequency. More new faces the forefront of finance commentary.
shuffle through the door. Long term All of which drew in new investors.
investors call and up their precious metal Seeing demand for investment bullion
holdings. Of course, this is the visible rapidly outstrip its traditional role as
buyers. The foot traffic and phone calls an ornament. Meaning, this market
are a small portion of our business. coverage brought a new investor to
Digital purchases – be it online orders precious metals: the retail investor.
for physical bullion,
investing in pooled Traditionally bullion has
starting an online gold “ Australia is been favoured by private
accounts or parents
pension funds, family
Ms Shae Russell
saver account for their tipped to pour offices, or even exchange Group Communications
384 tonnes
children – make up a traded funds. Now we see Manager, Pallion
whopping 65% of total of gold this retail investors keen to take
sales. year. ” control of their finances by
Simply put, our global looking to gold and silver
distribution means as part of their investment
we can meet any plans. This has been
client’s bullion needs no matter where compounded by a shift in what people
they are in the world. Good timing too. are buying. In days gone by you’d expect
Because we’re witnessing a seismic investors to seek out ABC Bullion’s cast
shift in attitudes to investing precious bar range. Which is understandable as
metals. The modern day investor we’ve been pouring for 50 years so it’s a
knows diversification is crucial to wither brand people trust. Since launching our
turbulent markets. gold minted tablet range last year, these
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