Page 37 - Bullion World Issue 1 May 2021
P. 37

Bullion World | Issue 01 | May 2021


































              Modern investors


              favour old money








        The lobby is constantly full. A stream of   GOLD MARCHES
        people flows through the doors looking   HIGHER AND PEOPLE
        to top up their bullion holdings daily.
        There’s always someone to serve in   WANT MORE
        person.  New account openings have
        increased dramatically. Orders increase   The events of 2020 pushed bullion to
        in size and frequency. More new faces   the forefront of finance commentary.
        shuffle through the door. Long term   All of which drew in new investors.
        investors call and up their precious metal   Seeing demand for investment bullion
        holdings. Of course, this is the visible   rapidly outstrip its traditional role as
        buyers. The foot traffic and phone calls   an ornament. Meaning, this market
        are a small portion of our business.   coverage brought a new investor to
        Digital purchases – be it online orders   precious metals: the retail investor.
        for physical bullion,
        investing in pooled                          Traditionally bullion has
        starting an online gold  “ Australia is      been favoured by private
        accounts or parents
                                                     pension funds, family
                                                                                           Ms Shae Russell
        saver account for their   tipped to pour     offices, or even exchange          Group Communications
                                 384 tonnes
        children – make up a                         traded funds. Now we see              Manager, Pallion
        whopping 65% of total    of gold this        retail investors keen to take
        sales.                     year. ”           control of their finances by
        Simply put, our global                       looking to gold and silver
        distribution means                           as part of their investment
        we can meet any                              plans. This has been
        client’s bullion needs no matter where   compounded by a shift in what people
        they are in the world. Good timing too.   are buying. In days gone by you’d expect
        Because we’re witnessing a seismic   investors to seek out ABC Bullion’s cast
        shift in attitudes to investing precious   bar range. Which is understandable as
        metals. The modern day investor   we’ve been pouring for 50 years so it’s a
        knows diversification is crucial to wither   brand people trust. Since launching our
        turbulent markets.                gold minted tablet range last year, these



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