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As the overall landscape of 8. Increased Ownership of toward customer experience since it
business shifts more toward data Business Intelligence for Proactive involves how customers transact and
and automation, a change in the Decisions interact with financial ops.
entire C-level corporate structure
is inevitable. While the CFO role CFOs will need to develop and 10. A Shift toward Advanced
used to be all encompassing in own the entire business intelligence Projections
terms of finance, accounting and capability for the company and run Small-business CFOs will focus
administration, this role is going a predictive finance function versus more on projections along with
to become more about increasing a traditionally reflective one. This calculating things like hurdle rates,
margins and profitability through will require them to be skilled in opportunity costs and capitalization
the use of data and automation. available BI tools, develop deeper
service-level partnerships with rates. At this time, CFOs often
7. A Need To Understand customer insights and operations focus on complying with accounting
Block chain teams, and support programmatic regulations and building financial
decisions by triangulating financial, statements. However, there will be a
As block, chain-based solutions market and customer data. huge shift toward being capable of
are bound to take over many making advanced projections in the
functions in finance and 9. A Turn toward Customer next few years.
accounting, the role of the chief Experience
financial officer will require a
much larger understanding of It has been widely predicted that
technologies and how these are CFOs will play a key role in tech
integrated into all elements of transformation efforts. From our
the business. Simultaneously, perspective though, that time has
these technologies are capable of already come, and CFOs who do
extending commercial functions not have a digital strategy are at
across borders without the need for risk of falling behind. With tech
a human custodian—i.e., the CFO. transformation underway, the best
CFOs are now turning an eye
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