Page 40 - 10 Most Promising Virtual CFO Service Providers 2020
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10
                                                                                                           Most
                                                         TRACKBALL                                         Promising
                                                                                                           Virtual
                                                     CONSULTANCY                                           CFO
                                                                                                           Service
                                                                                                           Providers
                                                                                                           2020

                                             everywhere.                          services to Israeli companies to
                                                                                  help set up their business in this
                                             Ambitious persona:                   country.

                                             Amit V. Desai                        Differentiating factor:

                                              Is a Chartered Accountant with      “If any company is looking to
                                             more than 10 years of professional   acquire any business inside or
                                             experience? He started his           outside India, we help them in
                                             professional career by joining       identifying the target audience
                                             B.K. Khare & Company, Pune,          and accordingly help them
                                             a reputed Chartered Accountants      in negotiating a better price.
                                             firm in India. He was a part of      We started in 2001, with the
                                             statutory audit team for Listed      pharmaceutical industry, and then
                                             Public Limited Corporates like       moved on to chemicals, auto,
                                             Thermax Limited and Indian Card      software, auto dealerships, textile,
                                             Clothing Company Limited. He has     clinical research, machine tools,
                                             also worked extensively for clients   IT, photographic software, and
              Dilip Limaye                   like Dai Ichi Karkaria Limited, a    others. We also have clients in the

              Senior Advisor                 listed Public Limited Industrial     marine engineering sector. So,
                                             Chemicals Manufacturing
                                                                                  it’s a variety of segments we are
                                             Company.                             covering.”
        Expertise leads, with expertise in
        place. Having over 34 years of       Initial challenges:                  The Impact Created:
        experience and 17 years of industry
        experience in senior management      Initially, Trackball was a purely    It was in the year of 2007, when
        roles with companies such as         investment company but with          some American start-ups wanted
        ICICI, Birla Global Finance          the onset of 2001, it diversified    to set up their operations in India
        and Tata Finance, Milind Desai       its services and moved further to    in clinical research, the activity
        entered the Advisory Board of        areas like mergers and acquisitions,   of helping American companies
        Trackball Consulting Services        business management, process         also began. According to Mr. Amit
        Private Limited in 2001 with an      engineering among several            Desai, for a startup, 40-50 percent
        emphasis on financial consulting.    others. The company also started     of the time goes into regulatory
        With the advent of 2001, dormant     identifying                          and statutory compliances and they
        innovations were released and        Profitable products for the Indian   are unable to focus on the core
        the company began to provide         market that can be outsourced        product or services of the company.
        offerings through various business   from countries abroad. One such      Trackball has helped numerous
        processes sectors. “We are trying    instance is while working with       start-ups like these who wanted
        to keep the client in the middle     one of the Indian companies, it      to have an outreach in the Indian
        and decide whether he needs retail,   identified medical devices in Israel   market and presence as
        production, financial or regulatory   that could be helpful for the Indian
        assistance. We hold the skills       market and hence the company         Well. “We helped them by taking
        and are able to assist him across    carried out marketing for those      care of most of the statutory
        all categories. In any area of a     products in India on behalf of that   and legal compliance activities
        company, one can push the cursor                                          (including Accounting, Finance&
                                             Indian Company thus providing        banking,) of the organization so

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