Page 21 - Infocus 4 January 2018 _Neat

Technological

Legal

Likely Legal Issues GOA
There is a possibility that these SHGs will go to the court if the Government takes any decision
against them. And Goa, as it is, is notorious for judicial activism.
FIVE FORCE

Environmental ANALYSIS

Likely Environmental Issues
It doesn’t seem like there will be any environmental issue to tackle, unless the Government
decides to allot land in an area which is protected/controversial/agricultural land. If it does, it is
very likely that environment groups will also come into the picture.

Media’s Likely Take
If the Government cannot give a justified reason to replace SHGs, the Media won’t be in the
position to speak in Akshaya Patra’s favour—despite the positive image they have about the
Foundation as of now. If you want to determine whether your venture will be profitable or not and weed out the
concerns you are likely to face, you need to be aware of your competitors—especially how their
actions in the marketplace will affect you. Five Force Analysis helps in doing this by analysing
other businesses in the market on five distinct fronts: industry rivalry, bargaining power of
consumers, bargaining power of suppliers, threat of substitutes, and threat of new entrants.

Recommendations

Akshaya Patra Five Force Analysis - Goa
In order to get a clear picture, an It will also be helpful if mapping is
in-depth study is recommended done for the distribution pattern of Industry rivalry
spanning over a few months with SHGs which serve mid-day meals in It analyses the number of competitors in the marketplace currently and capability.
students, teachers, and PTA members the state as of now. The Akshaya Patra Foundation faces a strong force, in terms of industry rivalry, because it is
as the respondents. This study directly competing with Self-help Groups (SHGs) for the mid-day meal space in Goa. These
will reveal actual requirements of SHGs have been providing mid-day meals in the state for the last 17 years. As of today, 105
the children and locations/ areas/ SHGs are in contract with the Government of Goa. (Earlier this month, their contract was
geographies where such a set-up will The Directorate of Education (DoE) extended until the end of this academic year.)
be beneficial. Goa Government had asked all the
schools to visit the SHG facilities
and answer a questionnaire with While these groups have been protesting as one unit now—under the All Goa Mid-day Meal
27 key points. The final report of Federation (AGMDMF), they play the individual group card if there is any untoward incident.
We might be able to replicate the this evaluation can give us a better If, for instance, there is some problem with the food provided by one particular group, their
SUMUL example. understanding of SHGs in question. argument is that the Government should act against that particular group and not every SHG
involved. Most of these SHGs are basically mahila mandals with political patronage.

Industry rivalry should be the most important concern for Akshaya Patra in Goa on the Force
Analysis front.

infocus | JANUARY 2018 Page 17 infocus | JANUARY 2018 Page 18