Page 11 - Selling your Home - The CommFREE guide to all you need to know

Place a “FOR SALE” board outside your home. A
great number of buyer leads may be generated by a
simple For Sale board erected outside your home.
These boards attract buyers physically looking in
your area. This method of advertising will continue
to be essential and effective but inevitably will
reduce in importance for the following reasons:

1. Fewer people than before will drive around a neighborhood as a first step to finding a

new house (since they can search online, petrol is more expensive and time is limited),
and
2. Many municipalities in South Africa now restrict how many pointer boards can be put
up so it is more difficult to find the houses selling in that area.

Online Marketing. This is becoming increasingly
important. In South Africa, statistics show that 80-

90% of potential buyers start searching for houses
on the internet. This percentage is relatively higher
for younger people and the more internet-savvy.
Whether selling privately or employing an estate
agent, effective online marketing is crucial to
ultimately selling your house.

The large property portals (websites focused on selling houses) also have huge numbers
of registered buyers who are contacted when a property matching their criteria is listed.

The importance of creating the best possible impression on the online property portals:
With their vast audiences, the major property portals (websites focused on selling
houses) are key to selling your house. However, because it is so easy to compare multiple
properties online, it is essential that your property be presented attractively and priced

competitively. Or your home will vanish in one click!

There are many websites that allow you to list your house, whether privately or by an
estate agent. Although it is true that the more websites you list on, the greater the chance
of selling your house, the overwhelming majority of these portals are worthless because
they don’t have large numbers of people visiting them. In the modern era where time is in
short supply, marketing should be focused only on the recognised major portals that are
selling houses in huge volumes.

11
11 Title of the book
The CommFREE Guide to Selling your Home