Page 8 - Selling your Home - The CommFREE guide to all you need to know

PRICING :

DO YOU GO LOWER OR HIGHER?

Your natural preference may be to ask a
high price for your house. You may feel
that if the high price doesn’t attract a
buyer then you will have a second chance
at getting buyers by lowering the price of
the house later. The bad news: This is
almost always a bad move.

A house

A house on sale attracts the most attention by on sale
far when it is first listed. It is new and potential
buyers could be interested enough to take a look. attracts the
If the price is too high most buyers will just ignore most
the house. People don’t like the idea of having to
haggle with the seller in order to get a fair price. It attention
is just too stressful. And, since there are currently when it is
so many properties offered at fair prices, why

should they bother with an over-priced one? first listed

In the current market, to sell your house you must realise that buyers are looking for
bargains or, at the very least, fairly-priced homes. Any estate agent will confirm that
there is nothing as dead as a stale property listing. If your house ends up being on the
market for an extended period of time, don’t expect a buyer.

Even if there is nothing wrong with your house, the mere fact that your home hasn’t

sold for a long time will lead people to expect that there is. Trying to market your
property after a long time with a “Price Reduced” factor also creates a negative
impression - Moral of this is don’t fall into the trap of pricing your home too high.
You will lose all the potential early interest from buyers. It is much harder to sell your
property if buyers have seen it advertised for weeks or months on end.

Remember, you only need to accept

an offer that you as the seller are

satisfied with.

88 Title of the book
The CommFREE Guide to Selling your Home