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SHOULD YOU USE AN ESTATE AGENT


        OR DO A PRIVATE SALE?





                raditionally, most property sellers choose to use an estate agent to market
                your house. A great estate agent should be able to make the selling process as

                stress-free as possible and should be able to answer all the queries you may
                have along the way. They should be excellent marketers, good negotiators,
                able to finalise a sale on your behalf and handle all the running around for you.
                Unfortunately, there are also poor property agents who may in fact irritate
                potential buyers, not return your phone calls or emails, and present your home
                poorly. If, by some miracle, you still manage to sell your property you will
                probably feel upset about paying the estate agent’s commission.




                 For this reason, some homeowners consider selling their homes privately.
         Apart from saving estate agent commission, these owners prefer to be in complete

         control of the process. Private sellers do not have to know all the legalities (the
         conveyancing attorney will take care of the paperwork), but they do need to have a
         basic knowledge of what is legally required to enter into a viable and legal Agreement
         of Sale.



                                                The owner also needs the confidence and especially
        The private seller’s                    the time to be able to show people around their

        greatest challenge                      homes. Buyer enquiries do pose a potential security
                                                risk, as they could be potential crooks or worse
           is being able to                     looking for opportunity. Private sellers also need to


         negotiate without                      remain calm if potential buyers pass unkind remarks
                                                about the property. However, the private seller’s
                having a                        greatest challenge is being able to negotiate without

            predisposition                      having a predisposition about the value of their own
                                                home (exceptionally hard to do) and further they
         about the value of                     need to have the ability to market their property

           their own home                       effectively. Sadly, statistics prove that only 5% of
                                                private sellers are able to sell their property
                                                successfully, the balance inevitably turn to Agents to
                                                market and sell their homes.




                         Ultimately, when selling a property, you would make
                                 a choice between these two alternatives.









                4 4    Title of the book
                       The CommFREE Guide to Selling your Home
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