Page 62 - Sales Mobility eBook Training Deck

myDisplays Surveys and Reporting
What is a Display?

A display is defined as a single point of consumer interruption as
defined by Display Type.
This allows us to measure store execution against our strategic Picture
of Success plan. The Six to Mix report shows your average Revenue &
Premium Packs by display not by no. of different packs on that
display*.
This drives behaviours around ensuring we maximise the best
consumer Point of Interaction for a product / display.

• Displays including 1 Revenue & Premium Pack will report as such in
the Six to Mix report. Any more packs recorded on the same display
will still report as a maximum of 1 & 1 in the report.

• A display must be a least 3ft from another to qualify as separate.

Picture of Success Store plan showing different locations for our
categories & packs:

Why don’t I get a ‘display’ in Tableau for every pack I off locate?

We want to encourage in store execution to be occasion based and
interact with our consumers at the most appropriate time during their
shopping trip.
We encourage you to execute packs in the best location rather than off
locate multiple packs on the same display*