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FEATURES  |  EASTERN HORIZON     43








           World Renowned Buddhist masters, such as His Holiness   working on syncing the narration and subtitles utilizing
           the Dalai Lama, Zen Master Thich Nhat Hanh etc., and   various functions.
           meditation conferences and symposiums offered by
           meditation teachers and global Buddhist organizations.   Along with plans to increase the number of subscribers,
                                                              BTN is setting business proposals for 2023 through
           •   “1,000 Years of Waiting: Namsan, Gyeongju”: A   internationalization, specialization, and segmentation of
               fascinating look of Namsan, the UNESCO World   sub-channels.
               Heritage Site and Korea’s rich 1,000 years old
               Buddhist cultural heritage                     BTN’s official YouTube channel, Korea Buddhist
           •   “Richard Gere’s Pilgrimage,” Hollywood         Television Network Official Channel
               actor Richard Gear’s exclusive interview and   (https://www.youtube.com/c/BTNWORLD) is the first
               documentary to his visit to Korea.             religious YouTube channel in Korea to reach 500,000
           •   “The 1,600 years old Records of Ancient Korea:   subscribers in December 2021 and surpassed 600,000
               Buddhist Rock Carvings”: A magnificent look    subscribers in April 2022.
               of various Buddhist rock carvings that follow
               the artistic styles of ancient Korean history,   The number of subscribers to “BTN Joy,”
               encapsulating the beauty and feature of the vibrant   (https://www.youtube.com/channel/UCeMPgo_
               history of Korean Buddhism in this majestic land of   YXIH58JVYlurURoQ) a sub-channel to BTN YouTube
               the Morning Calm.                              channel, launched in 2021 and exceeded 110,000
           •   “The Story of Zen Buddhism by Venerable Cheongan”:   subscribers in less than a year.
               Various dharma talks in English by Hungarian
               Korean monk, venerable Cheongan.               The “Humanities Brunch” channel
           •   “Journey of a Thousand Years”: A series that capture   (https://www.youtube.com/channel/UCke0s4-Iatj-

               the scenery and culture of Korean temples.     PO5ZhDXW0ug), which launched in November 2021
           •   “Listening to Oral Traditions”: A lifestyle series   had 20,000 subscribers within four months.

               where foreigners are introduced to various Korean
               folklore related to Buddhist temples, with English   “BTN Myeongbeopmun,”
               subtitles.                                     (https://www.youtube.com/channel/UCRV_YQNDlj-
                                                              OPKJutlWJPYA) another sub-channel that includes
           With the explosive popularity of Korean popular    various monks’ dharma talks and teachings, and
           contents (K-contents) worldwide, there has been a   “K-Buddhism,”
           spike in demand for various Korean contents. However,   (https://www.youtube.com/channel/
           Korean traditional contents are relatively less popular   UCTNLQgQ5BRy2Ej0yzm_BYCA) the English language
           and known.                                         Korean Buddhism channel has been established for
                                                              further specializations of K-Buddhism.
           Although consensus has been established internally
           that all K-contents should be globalized, securing   With the launch of “K-Buddhism” YouTube channel, BTN
           translation manpower, especially Buddhist translation   plans to introduce AI functions to further expand the
           supervisors, have been difficult. Therefore, BTN   reach of Korean Buddhist news globally and produce
           proposed and began the “K-Buddhist contents        metaverse contents. BTN continues to propagate the
           translation project” so that everyone can appreciate   Buddha Dharma, warm the hearts and minds of viewers,
           the wide varieties of Korean culture.              stimulate a healthier society, and preserve and promote
                                                              Buddhist culture with digital technology. EH
           BTN has formed a translation supervision team to
           translate carefully selected contents and has been
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