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270            Oloruntomi Joledo, Edgar Gutierrez and Hatim Bukhari

                       ProfitMargin (an organization facing metric) is the NetIncome less inflation compared to
                       the total income derived from interests.
                          The following are some inputs used in calibrating the system dynamics model:

                            The initial investment by the C2C company is 500 (with all cash amounts in tens
                              of thousands of dollars)
                            The effective tax rate of the organization is 34%
                            All transactions accrue a 1% service charge
                            The simulation runs from January 1st 2012 for 8 years.
                          In Figure 6, the points where the ABM is coupled with the SD model are denoted by
                       an  ABM  suffix.  For  example,  The  AmmountFundedABM,  InterestIncomeABM,
                       AmountRepaidABM  are  dynamic  variables  whose  values  are  dependent  on  an  update
                       from the ABM subsystem. The NetIncome stock represents an accumulation of the gross
                       income net taxes.


                       Results

                          In Figure 7, 1000 borrowers initially enter the system and as time (horizontal axis)
                       progresses,  borrowers  start  to  transition  to  the  Screened,  PostedProfile,  Funded,
                       InRepayment and FullyPaid states. As time progresses, new users are added to the system
                       by  responding  to  the  WOM  effects  of  other  borrowers  and  lenders.  At  the end  of  the
                       simulation period, a total of about 1700 borrowers and 2100 lenders are in the system.
                       This number can be controlled by varying the WOM factor. For speed and efficiency, this
                       number  is  kept  low  in  the  present  study.  A  portion  of  users  remain  in  the
                       PotentialBorrower state because some of the borrowers who come into the system do not
                       meet the screening requirements and never progress to the screened state.


















                       Figure 7. Borrower states in the system.
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