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284                              Jose M. Prieto

                          On the one hand, application of ANNs to food technology, for example control of
                       bread  making,  extrusion  and  fermentation  processes  (Batchelor,  1993;  Eerikanen  &
                       Linko,  1995;  Latrille,  Corrieu,  &  Thibault,  1993;  Ruan,  Almaer,  &  Zhang,  1995)  are
                       feasible  and  accurate,  easy  to  implement  and  will  result  in  noticeable  advantages  and
                       savings to the manufacturer. On the other hand, prediction of functionality (antioxidant,
                       antimicrobial  activities  for  example)  is  not  so  much  explored,  perhaps  given  the
                       complexity of the experimental design associated with those, that we will discuss in detail
                       later, and the less obvious advantages for the manufacturer.
                           The  potential  applications  of  ANN  methodology  in  the  pharmaceutical  sciences
                       range  from  interpretation  of  analytical  data,  drug  and  dosage  form  design  through
                       biopharmacy  to  clinical  pharmacy.  This  sector  focuses  more  on  the  use  of  ANNs  to
                       predict  extraction  procedures  (similarly  to  the  food  sector),  pharmacokinetic  and
                       toxicological parameters. These three aspects are usually non-linear thus in need of AI
                       tools, that can recognize patterns from data and estimate non-linear relationships. Their
                       growing utility is now reaching several important pharmaceutical areas, including:

                            Quantitative  Structure  Activity  Relationship  (QSAR)  and  molecular  modeling
                              (Kovesdi et al., 1999; Jalali-Heravi & Parastar, 2000)
                            Toxicological  values  of  organic  compounds  based  on  their  structure  and
                              mutagenicity (Jezierska, Vračko, & Basak, 2004).
                            Pharmacological activities (Chen et al., 2011)
                            Modeling  of  drug  solubility  (Huuskonen,  Salo,  &  Taskinen,  1998)  and  other
                              pharmacokinetic parameters (Ma et al., 2014)
                            Response  surface  modeling  in  instrumental  (chromatography)  to  predict  the
                              retention as a function of changes in mobile phase pH and composition analysis
                              optimization (Agatonovic-Kustrin & Loescher, 2013)
                            Optimization of formulations in pharmaceutical product development (Parojcić et
                              al., 2007)

                          Most of the above problems are solved for the case of single (natural or synthetic)
                       drugs. However, the urgency of applying ANN based approaches is best perceived to the
                       clinical rationalisation and exploitation of herbal medicines. Herbal medicines contain at
                       least  one  plant  based  active  ingredient  which  in  turn  contains  dozens  to  hundreds  of
                       components (phytochemicals). To start with, little is known about which phytochemical/s
                       is/are responsible for the putative properties of the herbal ingredient. Chagas-Paula et al.
                       (2015) successfully applied ANNs to predict the effect of Asteraceae species which are
                       traditionally used in Europe as anti-inflammatory remedies (for details see “Prediction of
                       the anti-inflammatory activities” below). When multiple herbal ingredients (10-20) are
                       used, such as in Traditional Chinese Medicine, the exact role of each drug may be only
                       possible to understand if the myriad of influencing factors are harnessed by AI means.
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