Page 39 - Poze Magazine Volume 80
P. 39
Dead Horse Branding offers a Your work on Tony Brown's book, From fashion to
unique 360-degree approach "Elvis: Strait to Jesus," involved handcrafted furniture,
to brand management. How everything from graphic design to your design work spans
do you and Melissa Core photography. What was the most multiple mediums. How
collaborate on projects, and challenging aspect of this project, do you stay inspired and
what sets Dead Horse and how did it feel to contribute to continue pushing the
Branding apart from other documenting the history of boundaries between
creative management modern country music? music, art, fashion, and
companies? design?
Tony is a dear friend, and his
Together, we do all 7 formulas amazing contribution to history The trick is to enjoy what
of branding under one roof. required a lot of thought and you do, as we all have
Nothing goes out without it respect. The challenge was to make times when we are
going past Melissa or me, sure we didn’t leave any uninspired, but
making everything cohesive. informational stone unturned, as sometimes you just need
We cross over; Melissa is very there are still stories coming to light to jump in head first and
business, some creative, and after the publication. Volume two do the work to fire up your
myself very creative and some on the way…lol. We also had to make creative engines.
business; our staff also sure celebrities like Reba McEntire, Creativity is floating out
understand this. Some clients George Strait, Lionel Richie, and there for all to take
come in and just want others were comfortable with the advantage of; you just
publicity, but we make sure the experience and final result of photo need to know how to
foundation is rock solid before direction. I was lucky to not only access it. All my creative
moving ahead. Getting 100 photograph and graphically design avenues lean on each
thousand eyes on a client is the project, I got to co-write the other for inspiration; I am
wasted if they can’t capitalize book, a high school dropout putting just the vehicle
immediately on the back end words together. Melissa also connecting all of them.
with merchandise sales, email photographed a lot of the content
capture, or future commerce. with me, which is always great!!
