Page 36 - Poze Magazine Volume 80

Your background includes roles as a model and
You’ve been described as “The Velvet Glove” by professional dancer, as well as co-founding the
Tony Brown, delivering a strong punch softly. Corello rock fashion label. How have these
How do you balance assertiveness with subtlety diverse experiences influenced your creative
in your approach to business and branding? vision and entrepreneurial endeavors?
They have all led me here, and I could not have
Working for Tony Brown is the absolute greatest done them and landed in any other spot. It’s
of all greatness. His poise, respect, and high- where I cut my teeth, it’s where I built my voice,
quality are something we all need to look up to. and it’s where I road-tested myself, my ideas,
He knows I like to get to where I am going and found the gaps, and made a way to create a
what I have planned, but I will do it a little more special place in the branding world.
gently than some people—we will still get there
just in a more plushier, pushier way :). I am not
one to disrespect, overstep, lie, or cheat to get Dead Horse Branding has been rated as one
where I or my clients need to go. I communicate of the top PR and Marketing firms in
the best needs for the client in a very positive way, Nashville. What do you believe sets your
and I also show them the options, issues, pros, company apart from others in the industry,
and cons and help guide their decisions to what I and how do you continue to innovate and
and my team feel is the right one—I follow up stay ahead of the curve?
constantly but allow the right breathing space.
Running a good business, teams, and clients Rick Caballo is an incredible designer, art
requires a very good balance of self-awareness, director, and brand builder. anything he
intuition, and energy reading. I read the room visually puts out is easy to sell - but we all
daily; I read a person daily. follow his quality lead as it is the utmost
highest. With high-quality products, comes
high-quality customer service and staff - it is
all of this combined that leads us to win those
awards - and of course my Velvet Glove
pushing :).