Page 22 - TFWA World Exhibition and Conference 2025

INSIDER

The first Clarins boutique at sea onboard Brilliant Lady.
Starboard to debut vibrant, immersive “concept gallery” retail experience

aboard Virgin Voyages’ Brilliant Lady

Starboard Group has announced the its exclusive retail partner for Brilliant and pop-up activations that create an
latest expansion of its partnership with Lady’s inaugural season,” said Lisa Bauer, experience that’s less traditional store and
Virgin Voyages as the exclusive retail Starboard’s President and CEO. “We’ve more concept gallery.
partner for Brilliant Lady, where it offered leveraged our curation expertise, creativity “Starboard is unique in its ability
a blend of luxury, sustainability and and global resources to create unforgettable to turn retail into an immersive lifestyle
discovery across 5,500 square feet of retail retail offerings that perfectly reflect Virgin experience that enhances each voyage, and
space when the ship departed from New Voyages’ blend of modern, adults-only we’re pleased to expand our partnership
York City on its inaugural voyage on Sept. sophistication and rebellious fun.” as we launch Brilliant Lady,” said Nicole
5, 2025. Starboard has reimagined retail Huang, SVP of Fleet Experiences at
“We’re proud to continue building on Brilliant Lady through bold visual Virgin Voyages. “Through thoughtful
our partnership with Virgin Voyages as merchandising, open-flow boutiques curation and one-of-a-kind activations
that blend exclusivity, storytelling and
personalization, Starboard is setting a
new standard for cruise retail and helping
ensure our Sailors have an unforgettable
experience.”

First-at-sea luxury offerings
Starboard is pioneering the future of
cruise beauty retail with the launch of the
very first Clarins boutique at sea aboard
Brilliant Lady, offering a tailored selection

Virgin Voyages debuted its first Tag Heuer
boutique on Brilliant lady.

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