Page 23 - TFWA World Exhibition and Conference 2025

INSIDER

from the French luxury brand along with
personalized beauty consultations and
complete look transformations.
Other first-at-sea offerings include
assortments from Blue Stallion Farm and
cruelty-free, clean beauty from Briogeo.
Men’s and women’s fragrances from the
world’s most renowned luxury brands,
including INITIO, Loewe, Mancera,
Montale and Tom Ford, also feature
prominently.
In addition, Virgin Voyages debuted
its first TAG Heuer boutique and smart
sunglasses from the new Ray-Ban Meta AI
collection onboard Brilliant Lady.

Immersive activations, personalization
and sustainability
Multi-sensory activations that spark
connection, create memories and foster
discovery—such as exclusive liquor Virgin Voyages logo tees, tanks, hats, totes and sunglasses and special collection merchandise
tastings, trunk shows and personalized celebrating Brilliant Lady’s inaugural season.
styling sessions—are key to the Brilliant
Lady retail experience. Customization This commitment extends beyond Kurt Geiger, complemented by a range of
options range from engraving jewelry, retail, with initiatives like reusable mugs timepieces, from the Swiss precision of
fragrances and liquor bottles to that help eliminate single-use plastic Frédérique Constant, Longines, Movado,
personalization of apparel and accessories bottles. Norqain and Tissot to Bulova and Citizen.
with Virgin Voyages–themed patches. Women’s resortwear, accessories and
Sustainability is a core retail pillar, Fine jewelry, designer fashion and lifestyle pieces from trend-forward labels
building on Virgin Voyages’ ethos of destination-inspired finds such as Kiwi St. Tropez, Lamarque and
“Creating an Epic Sea Change for All.” Brilliant Lady also features fine Skemo are offered, while athleisure fans
The line already partners with brands that jewelry from Italian luxury brand Roberto can enjoy stylish, functional Fabletics
source responsibly, such as Yellow Leaf Coin, artisan handcrafted pieces from apparel for both men and women. Men’s
Hammocks and Intelligentsia. On Brilliant John Hardy and modern, fashion-forward fashion options include contemporary picks
Lady’s High Street, Sailors will discover designs from Shy Creation. from 7 Diamonds, Invicta, John Hatter &
an expertly curated selection designed The fashion jewelry shop offers Co., Mavrans and New Era.
to extend product life cycles and reduce collections from Uno de 50, Swarovski, Tees, tanks, hats, totes and sunglasses
environmental impact, from certified Kendra Scott, Jet Set Candy and Shae, adorned with the iconic Virgin Voyages
pre-owned Rolex watches to lab-grown Starboard’s exclusive fashion jewelry logo are also available, along with a special
diamonds by sustainable jewelry brand brand. collection celebrating Brilliant Lady’s
Engrace Diamonds to vintage luxury The luxury accessories selection inaugural season.
hand-bags from What Goes Around Comes showcases handbags and small leather
Around. goods from Coach, Marc Jacobs and

Brilliant Lady launched from New York, making
her way down the East Coast to her home port
of Miami for a winter season in the Caribbean.
In 2026, she will reposition to Los Angeles in
preparation for her highly anticipated Alaska
itineraries—a first for the Virgin Voyages fleet.

23 October 2025