Page 50 - TFWA World Exhibit 2023 Special Edition

INSIDER

Go Travel: It’s all about the journey

With a sleek new look and streamlined which unifies the brand.
logo in a variety of colors, Go Travel is “From the beginning, Go Travel has
launching a serious effort to communicate the vision to create a coordinated range of
its industry-leading position for travel travel accessories for each category; that
accessories when it comes to quality, was the premise on which the company
selection, and sustainable supply chain was built. And it is still the vision today,”
solutions. explains Mitchell.
The family-owned and operated “We’re focusing on the demographics
company created the world’s first travel of customer groups, whether they be
accessory collection in 1978 and since then Gen Z, Millennials, Gen X or the Baby
has expanded and evolved into a multi- Boomers,” continues Van Der List. “With
category travel company with a global our four product categories we have a
footprint. Go Travel has sold more than full assortment that we can offer our
250 million products since the start of the customers.”
company. With more than 200 products in Go Travel is presently sold in 18 of
the assortment, Go Travel products are sold the top 20 airports in the world (2022). The
in 150 countries, through a supply chain of quality and integrity of every product are
warehouses and production facilities that assured through rigorous compliance with
span the world. an intensive ESG program. The company
In January of this year, in a move to supply chain is focused on optimizing
further strengthen its global presence, the transportation and logistics networks, so
company appointed travel retail specialist it can respond quickly to changing market
Denz Van Der List to the position of VP of and customer needs.
Sales. Van Der List joins Cynthia Mitchell, “We view this supply chain as a
Go Travel Senior Sales Manager for the major element in our business,” says
U.S., and Les Roner-Hansen, VP, Sales Hansen. “These facilities combined with a
Latin America and Caribbean, with their significant investment in stock enable us to Denz Van Der List, Go Travel VP of Sales, with
respective teams, both of whom have been give unrivaled service, even in challenging Les Roner-Hansen, VP, Sales Latin America and
Caribbean, at the ASUTIL Conference in Buenos
with the company for the past ten years, conditions.” Aires in June.
during which time they have built the brand
into a powerhouse in the Americas. than 50 patents granted around the world
Go Travel has a multi-category range The product journey and some 300 design registrations. We
of products, which the company divides “Every one of our products takes research all the latest global registrations,
into Comfort (including pillows sleep the same journey, from CAD drawing to and all new products are tested to be in
masks, and blankets), Luggage Accessories, delivery to the distribution center,” says compliance with all the regulatory bodies
Electricals, and Everyday Essentials. Each Van Der List. “The journey starts with the where the products are sold. Our products
category sports complementary packaging design team in London – we have more are manufactured in socially compliant

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