Page 52 - TFWA World Exhibit 2023 Special Edition

INSIDER

Travel Blue Group introduces sustainable water bottles to travel retail

up to 12 hours. Strong and sturdy but still of sustainable travel technology and our
lightweight, the bottle features a screw core values are innovation, sustainability
top lid with a silicone seal and is offered and social responsibility. Our Blue Way
in four retro color ways. The bottle is and commitment to reducing plastic waste
tested and complies with the highest safety is a mission to assist customers to achieve
standards and the range is supplied with a their sustainability goals. We believe that
dedicated POS solution. SUP bottles will be banned from more and
Most airports already provide water more airports around the world in the next
refilling stations for passengers and are two years and we will assist our customers
expected to go further, following the wherever we can, providing the tools they
lead this summer by Los Angeles World need.”
Airports which introduced an airport- Travel Blue Group claims it is fully
As part of the Our Blue Way wide retail ban to sell single use plastic committed to converting as many existing
initiative, Travel Blue Group is launching a (SUP) bottles and Schiphol Airport Retail products as fast as possible to recycled or
sustainable hydration solution for the travel which also banned SUP water bottles in its recyclable material and introducing new
retail market. flagship store. products that fulfil their sustainability
The range of high-performance and “Every year, around 500 billion SUP mission.
reusable stainless steel water bottles reflects water bottles are used. Of these, approx. Levin says: “Supported by our
the latest wave of anti-plastic action, as 117 billion are used by travelers,” says amazing global team, we provide a
operators reduce their environmental Travel Blue Group Managing Director, complete solution with dedicated point of
footprint and seek to achieve their Daniel Levin. “These numbers are sale and in-store display stands. We look
sustainability goals. staggering and show the scale of the forward to showcasing our innovative
Travel Blue Group’s 500ml bottles are problem and the huge importance of products at TFWA Cannes this year,
made from high quality stainless steel with encouraging everyone to move to reusable showing a global retail audience that
double-walled vacuum technology, keeping bottles. embracing a sustainable future is a huge
drinks hot for up to six hours and cold for “Travel Blue Group is at the forefront commercial opportunity.”

SKROSS to introduce new travel product category in Cannes

World Connect AG, the technology
and adapter accessories specialist, has
expanded the product ranges available for
its flagship brand, SKROSS, and launches
a new lifestyle range, SKROSS Travel –
which the company says is designed to
make the travelers life more comfortable.
The new range – along with new
products in their core categories and POS
display units– will be presented at the Alongside the new Swiss Army and need for a selected number of comfort
TFWA World Exhibition in Cannes at Blue Blanket, SKROSS is introducing the items that not only feel great but also carry
Village - C14. Original SKROSS Travel Pillow, in a a great brand story with it. We are looking
“We have created a set of new and unique mini rectangle shape available in forward to presenting our unique story to
spectacular travel products that link the color combinations of grey and red and our travel retail partners during Cannes,”
iconic genuine design to functional, carrying the SKROSS logo design. said Sam Gerber, Managing Partner at
classy looking yet comfy items,” says the The SKROSS Travel lifestyle range World Connect AG.
company. also includes a Deluxe Sleep Mask, “It’s a great way to launch our plans
SKROSS explains that the new designed for an ultra-comfortable sleep to expand the SKROSS travel retail
SKROSS Travel range is a natural evolution in the style of ski goggles; Luggage Tags distribution network with a new consumer-
of ‘Swissness,’ and takes inspiration from made from leather and felt; and Luggage facing traveler ambassador program also
the iconic Swiss Army Blanket. Known to Straps designed for luggage safety and launching this year,” he said.
every Swiss military, this woolen blanket convenience. SKROSS also announces that the
was introduced to the Swiss Army at the “The new SKROSS Travel lifestyle SKROSS travel blanket been nominated for
end of the 19th century and represents a range complements our existing adapters the Frontier Award and the SKROSS travel
genuine yet simplistic example of true and charging accessories perfectly. Our pillow, the SKROSS travel blanket and
Swissness. Their idea was to use the same aim is not to be another full range travel the SKROSS Bluetooth adio adapter are
design concept and translate it into a fresh, accessories provider in travel retail. nominated for the Travel Retail Award.
modern yet timeless shape. However, we recognize that there is space

October 2023 52

9/19/2023 12:52:46 PM
TFWA 2023 p52-77.indd 52 9/19/2023 12:52:46 PM
TFWA 2023 p52-77.indd 52