Page 51 - TFWA World Exhibit 2023 Special Edition

INSIDER

factories through long-term partners.
Quality Control inspections are regularly
reviewed, and reports are audited to ensure
safety. Then they are distributed globally,
using data-driven analysis. Go Travel has
warehouses – in the UK, Poland, USA, and
the Far East.”
“Go Travel products are safety
first and certified, which you can see by
the check on our packaging. We follow
testing regulations from the UK, Europe
and Australia since those are some of the
toughest ones. Our adaptors and cables are
also certified by Apple,” adds Hansen.
Go Travel’s tiered travel pillow offer comprises Memory ZZZs, Memory Dreamer and the premium
Ensuring sustainability Ultimate 3.0.
“Environmentally, we have started to
redesign all our packaging to ensure it can be Americas in the coming year. focused on value for money; Memory
fully recycled by the end of 2025. In the past While the duty free market is key Dreamer – a mid-level, contemporary
year, we have reduced the plastic packaging for the company’s more premium product design, comfort product; and Ultimate 3.0
for our travel pillows by 99%. The plastic lines, duty-paid operators might opt for – a premium product, luxurious feel, high-
packaging in more than 50% of the products the basic line. Go Travel has introduced end design details, and ultra-comfortable.
in our electrical category has been reduced by a tiered strategy for its travel pillows to Go Travel also has American versions of
100%. All Single Adaptor plastic packaging further expand its presence in the global the pillows: ZZZs, American Dreamer,
will be reduced by 80% to a PET Pin Cover travel retail marketplace. and Ultimate 3.0 supplied from its U.S.
and recyclable FSC card by 2024. The “We have three core travel pillows at production facility.
goal is to reduce single-use plastic by 85% three key price points. Our mission for the The team look forward to showcasing
throughout our product packaging range by GTR market is to maximize opportunities Go Travel’s environmentally sustainable
2025,” says Van Der List. to sell the right product in the right place at package updates made across the product
Market-wise, Van Der List says that the right price,” says Van Der List. portfolio in Cannes. Go Travel will be
Go Travel will target growth in Asia, the The current line starts with Memory exhibiting in Cannes at Yellow Village
Middle East and continue to expand in the ZZZs – an affordable, entry-level product B24.

Victorinox unveils I.N.O.X. Chrono to spearhead new chapter
for its watches category

Victorinox’ latest watch absolute punctuality and reliability.
collection, I.N.O.X Chrono, underlines Victorinox Head of Category
the brand’s dedication to meeting the Watches Arianna Frésard
highest standards of quality, says the commented: “For I.N.O.X Chrono,
company. we have blended elegance, strong
In the I.N.O.X Chrono collection, geometrics, and industrial codes
which pays tribute to the famous in a combination of functionality,
Swiss Army Knife with the integration resistance, and innovative material
of the popular Alox pattern, carved mixes. The outcome reflects our
shapes, strong geometrics, innovative industrial-derived ability to deliver
materials and industrial codes rooted modern sophistication.”
in the brand are combined with Swiss
precision. watches as part of a strong multi-category Personalized options
“2023 marks the beginning of an portfolio.” I.N.O.X Chrono watches can be
important new chapter for Victorinox as we The case features strong shapes and customized with a wide range of easily
unveil an exciting evolution in our watches curves, and the reworked signature bezel interchangeable straps, including paracord,
portfolio,” says Victorinox Head of Global looks as if it has been carved out by a sharp rubber, leather and wood, and come with a
Travel Retail & Fragrance Sales Gloria pocketknife. The Swiss Army Knife itself is 5-year warranty.
Dix. “This new design direction is an evoked in the counterweight of the second The new Victorinox I.N.O.X. Chrono
important step for the brand’s aspirations hand. The heart of the watch consists of a will be showcased on Victorinox’s booth
in travel retail and provides us with an chronograph movement and antimagnetic at TFWA World Exhibition (Bay Village,
opportunity to strengthen our presence in protection avoids time inaccuracy, ensuring Bay 5).

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