Page 73 - TFWA World Exhibit 2023 Special Edition

INSIDER

The House of Suntory announces Legent Yamazaki Cask Finish Blend

The House of Suntory has announced with new layers of rounded and complex “The travel retail channel has played
the launch of Legent Yamazaki Cask Finish flavors.” a key role this year in celebrating The
Blend, a limited-edition whiskey, which the Legent Yamazaki Cask Finish Blend House of Suntory’s 100th anniversary
company says breaks new ground in the starts as Kentucky Straight Bourbon crafted of pioneering Japanese spirit, and I am
bourbon category. In addition to selections from American grain. Following eight delighted that Suntory’s Legent Yamazaki
of bourbon matured in French Oak wine years of aging in Kentucky, it then traveled Cask Finish Blend will also be showcased
casks and Spanish Oak sherry casks, this to the outskirts of Kyoto for finishing in selected travel retail doors,” noted Beam
unique blend also features a selection of and blending at the Yamazaki Distillery, Suntory Brand Marketing Director Global
bourbon aged in Spanish Oak sherry casks which was identified by Suntory as an Travel Retail Manuel Gonzalez.
previously used to mature The House of ideal environment for maturation due to its “This prestige limited-edition
Suntory’s flagship Yamazaki Single Malt distinct seasons and warm, humid climate. release is a very special blend – on every
Japanese Whisky. It is also where Suntory developed level – and illustrates perfectly how we
Legent Yamazaki Cask Finish Blend its signature concept of Tsukuriwake or are harnessing The House of Suntory’s
(57% / 114 Proof) will be available for a “diversity of making,” which involves exceptional history and heritage to create
limited time only online and in selected creating and harmonizing many different new and exciting liquids that encapsulate
domestic markets. The global travel retail types of whiskies to create a subtle, refined the craftmanship and quality that has
roll-out incorporates the U.S., Australia, and complex profile. always been associated with the brand. I
Singapore and India. The RRSP is For this Legent release, Fukuyo have no doubt that this new whiskey will
USD$200. matured the limited-edition bourbon in prove hugely popular with our discerning
“Partnering with Fred Noe, Seventh- carefully chosen French Oak wine casks passenger clientele, add value to the
Generation Master Distiller of James B. and Spanish Oak sherry casks to impart category, and further drive commercial
Beam Distilling Co, on Legent Bourbon rich notes and a vivid spiced finish. The success.”
was an honor and an exciting opportunity additional reserve is then selected for Legent Bourbon, launched in 2019,
to create something special that represents finishing in the exceptional and rare, former was the first innovation from Fred Noe,
East meets West,” said Fifth-Generation Yamazaki Spanish Oak Casks to introduce Seventh-Generation Master Distiller at
Chief Blender of Suntory Whisky Shinji a full-bodied, malty depth and infuse James B. Beam Distilling Co., and Shinji
Fukuyo. “Taking it one step further to nuanced layers of complexity. Finally, Fukuyo, Fifth-Generation Chief Blender
create this limited-edition release that the three uniquely finished selections are of Suntory Whisky, marking the first
is finished by the climate of Yamazaki blended with more eight-year-old Kentucky Kentucky Straight Bourbon to be blended
Distillery creating its unique matured Straight Bourbon, resulting in an ultra- with Japanese expertise. The Legent
aroma and reimagined with our blending premium, harmonious balance of oaky Yamazaki Cask Finish Blend is its first
techniques has been an exciting endeavor. warmth, smooth brightness, and a distinctly limited-edition release.
The result is a first-of-its-kind whiskey long finish with hints of spice.

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