Page 68 - TFWA World Exhibit 2023 Special Edition

INSIDER

The Macallan launches new GTR exclusive Colour Collection

The Macallan has introduced The our commitment to natural color and the at the heart of our single malts.
Macallan Colour Collection, a new range of influence of sherry seasoning in a rich and “Deepening in color with age, each
age statement whiskies which celebrate the compelling way. expression tells its own story and is a prism
brand’s commitment to natural color and “The range is a prism through through which consumers can explore
reflect the influence of sherry seasoning. which travelers can immerse themselves the unique characteristics which underpin
The GTR exclusive Macallan Colour in the craftsmanship of The Macallan, the exceptional craftsmanship, renowned
Collection comprises five age statement exploring the characteristics which make quality and rich character of our single malt
single malt Scotch whiskies. From the gold our single malt whiskies so unique, while whisky.”
oak of the Colour Collection 12 Years Old underpinning our renowned quality and
to the burnished chestnut of the Colour character.” David Carson art
Collection 30 Years Old, the range spans The Macallan Colour Collection is a
the radiant tones of the whisky spectrum, Influence of oak casks collaboration with U.S. graphic designer
to showcase the natural tones derived Crafted predominantly from sherry David Carson, who took inspiration from
from maturation in The Macallan’s sherry American oak casks the Colour Collection Jerez, a land of historic vineyards and
seasoned oak casks. includes a subtle touch of European fine wines where The Macallan’s sherry
The Macallan Colour Collection oak which the company says achieves a seasoned oak casks are crafted.
marks the return of age statement whiskies harmonious and beautifully balanced range A series of immersive digital
to The Macallan’s global travel retail of whiskies. exhibitions celebrating The Macallan’s
offering. Kirsteen Campbell, Master Whisky exclusive partnership with David Carson
Maker at The Macallan, said: “The will take place in London, Shanghai,
New visual look Macallan Colour Collection is a visual Dubai, Singapore and Los Angeles,
The Collection also features a new celebration of our commitment to natural allowing The Macallan community to
visual identity inspired by the brand’s color and sherry seasoning, with each of be immersed in David’s creativity and
heritage and spiritual home, The Macallan the five distinctive whiskies taking travelers experience the elements that inspired the
Estate, and highlighting its intrinsic through a compelling sensory journey of Colour Collection.
connection to nature. the remarkable spectrum of natural hues The Colour Collection will be
Jeremy Speirs, Regional Managing derived from maturation in The Macallan’s available in The Macallan Global
Director, Edrington Global Travel Retail sherry seasoned oak casks. Boutiques and in in key airports and
said: “The Macallan Colour Collection is “It is these exceptional oak casks travel destinations around the world from
a visual representation of our acclaimed which are the single greatest contributor to September 2023.
Six Pillars, and allows travelers to explore the quality, flavors and distinctive aromas

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