Page 66 - TFWA World Exhibit 2023 Special Edition

INSIDER

Ian Macleod Distillers eyes Americas expansion and appoints DISC
Americas TR distributor

Ian Macleod Distillers (IMD) has
appointed premium wines & spirits
distribution business, Distribution Spirits
Company (DISC), as its exclusive
distribution partner for Americas Travel
Retail.
This appointment comes as IMD
expands its Global Travel Retail presence
beyond EMEA and Asia Pacific, where it is
already well established.
In line with IMD’s domestic presence,
DISC will initially focus on the U.S. Travel
Retail market, in particular key airport hubs
and cruise ships.
Over the past six years, IMD has Left: Juan Gentile, DISC founder. Right: William Ovens, Ian Macleod Distillers’ Global Travel
focused on building a strong presence Retail Director
in EMEA and Asia Travel Retail with
its award-winning brands, including Global Travel Retail Director, William DISC operates in both the Caribbean
Edinburgh Gin, Glengoyne Highland Ovens. “This is a hugely exciting new domestic markets and the Travel Retail
Single Malt, Tamdhu Speyside Single Malt, chapter for IMD and the development of channel, where the business leverages Juan
Rosebank Lowland Single Malt, King our Global Travel Retail business. We Gentile’s extensive knowledge, proven
Robert II, the number one value whisky in see great potential for our brands in this track record in building premium brands
Global Travel Retail and IMD’s Speciality market; there is a lot of experience within and excellent industry relationships.
Malt Collection. The company has a the DISC team and we look forward to “We are delighted to partner with
particularly strong franchise in UK Travel building the business together.” IMD,” says Juan Gentile. “There is strong
Retail with Edinburgh Gin. Based in Miami, DISC was synergy between our companies and we
“We have had a great deal of interest established in 2021 by Juan Gentile look forward to bringing its exceptional
in our brands from key operators in the (formerly SVP Americas Travel Retail with portfolio of premium brands to Americas
region and we are now ready to step into Edrington) in partnership with regional Travel Retail and to building a great
Americas Travel Retail via our partnership distribution company, Promo International partnership in the future.”
with DISC,” says Ian Macleod Distillers’ Inc.

Haleybrooke to rollout 6 SKUs of Centinela Tequila inbond from Miami

After a “soft launch” for Centinela Travel Retail and Duty Free operators
Tequila at the Summit of the Americas in around the world,” noted Nilson.
April 2023, the brand is now ready for a “Tequila is the fastest growing
full launch in travel retail and duty free in liquor category in Travel Retail and we
the region, according to Patrick Nilson at are very pleased that Centinela is a very
Haleybrooke International, the agency for big brand in Mexico and that they have
Centinela in Travel Retail and Duty Free. the largest inventory of aged tequilas in
“At the Summit we featured only three the world with over 69,000 oak barrels of
SKUs, but from the interest in the brand tequila aging in their warehouse in Mexico
during our meetings, we decided to include which guarantees supply for our duty free
all six SKUs in our launch,” Nilson told customers.”
TMI. Casa Centinela, founded in 1904,
The initial three SKUs included is one of the oldest distilleries in Mexico.
Centinela Classico Blanco and Reposado, duty free retail price points that range from The company owns its own agave fields in
along with Centinela Eterno Cristalino, US$29 to US$65. the highlands of Jalisco, and has one of the
which Nilson says can light up and is “one “All six SKUs are now available not largest inventories of aged tequilas in the
of the most beautiful bottles in the tequila only EXW Mexico but also inbond from world.
category.” the ICDF warehouse in Miami. Our focus Besides producing for their own
Haleybrooke is now offering Centinela for the launch will start in the USA since brands, including Cabrito Tequila, which is
Premium Blanco, Reposado and Anejo in 60% of all tequila is consumed in the USA one of the top 5 selling tequilas in Mexico,
addition to the initial three. The six SKUs but tequila is growing worldwide so we they supply to well-known super premium
in the launch have very attractive suggested will be looking to partner with select key tequila producers.
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