Page 64 - TFWA World Exhibit 2023 Special Edition
P. 64
INSIDER
The Shed Distillery was the first distillery opened in Connacht in more than 101 years.
why in travel retail it seems to perform the brand with new expressions, including to innovate, particularly in travel retail,
particularly well, being the number one travel retail exclusive formats. with new expressions, different packaging,
selling SKU in Irish travel retail in a “Our ambition is to be within the new formats. We like to think we’re quite
very short period of time, and actually top eight to 10 premium gin brands in the agile, also very professional with how we
maintaining and sustaining that,” says world on a global basis and sustain that go about our business. And we’re very
Rigney. “There is a lot of gift-giving into the future and become a very key part resilient.
around our brand.” of the category. And to do that we will need “Duty Free Global and Barry
Rigney’s goal is to continue growing to continue to promote the brand, but also Geoghegan has been an outstanding
partnership in the travel retail space. We’re
thrilled to be working with them. We’ve
had great success already and I know
there’s only better days to come,” says
Rigney.
Ten years and beyond
Next year will be the tenth anniversary
for the Shed Distillery, which was the first
distillery opened in Connacht in more than
101 years, and Rigney has plans for the
distillery and the gin, whiskey, and vodka
to be around for years to come.
“We are coming up on a big
anniversary next year, our tenth. We opened
on the winter solstice, December 21, 2014.
So I guess we will celebrate on the winter
solstice, which in Ireland has a particularly
deep meaning going back to pagan times.
The winter solstice is the shortest day of
the year, but it’s also the beginning of light
and a brighter future, so we will definitely
do something special,” says Rigney.
Gunpowder Gin is the top selling SKU in Irish
travel retail, shown here with ARI at Dublin
Airport.
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